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Strengths Coaching

Have you created a business that aligns with your strengths? Do you want to make a bigger impact?

Hey there, amazingly talented entrepreneur!

I'm Joy Martinez, Personal Strengths Empowerment Coach and Owner of StrengthsDNA. I empower online service-based entrepreneurs to discover, appreciate, and leverage their unique talents and strengths so that they can make a big impact, change the world, create a super strong, successful business, boost their confidence, and find more joy in their work!

I offer private one-on-one and small group coaching, all from a strengths-centered approach.

during and after working with me, you will:

Joy Martinez, Personal Strengths Empowerment Coach and Owner of StrengthsDNA -
  • Have increased confidence and self-efficacy (belief in your ability to succeed) so that you can show up online and positively showcase your message and ideas
  • Be more engaged in your work so that you are excited to wake up every day and work your business 
  • Be more productive and efficient in your work, as well as have increased focus on the right things, so that you are spending time on activities that will drive your business forward and help you reach your goals faster
  • Have more purpose and direction behind your daily activities so that you are focusing on income producing activities, rather than staying busy for the sake of checking off to-do's
  • Attract more of your ideal clients so that you can increase your income due to owning and showcasing your unique talents
  • Set and reach your goals that better align with your vision and strengths so that you don't waste time with business activities that are not going to bring you revenue and help you achieve your version of success
  • Find more freedom and joy to do what you love, every day

I combine my strengths coaching training with my M.B.A., 12 years of marketing and business experience, and my own unique strengths to provide a coaching experience unlike any other.

I work with high-level, motivated online service-based entrepreneurs who are ready to take their business to the next level through strengths-based development. I have a coaching and teaching heart, so when you work with me, I'll ask you some tough questions that will make you think, as well as provide you with strategies to better leverage your strengths in your business.

With all of my clients, I use the Clifton StrengthsFinder®.

The  Clifton StrengthsFinder® is grounded in decades of the study of talents, strengths, and success. It analyzes your instinctive reactions to 177 sets of paired statements and then pulls together clues to the ways in which you most naturally think, feel, and behave. Since listing every single possible talent is impossible, it assigns you a talent theme - there are 34 talent themes in total.

As a Personal Strengths Empowerment Coach, I have all my clients take this assessment to learn more about their unique talents. This, of course, benefits you because you gain a greater awareness and appreciation for your strengths, but it also benefits me as I'm able to coach you better knowing what your unique talents are and then apply them to your unique business.


Work with Me

I include the Clifton StrengthsFinder® Top 5 assessment in all of my coaching programs, and sometimes the Full 34 Rank assessment.

Take Online

You can also take the assessment online at Click the Get Products button in the upper right corner and then select the Top 5 Strengths Access for $15 or the All 34 Strengths Access for $89.

Get the Book

You can purchase the StrengthsFinder 2.0 book online or at a book store. It will give you an access code in the back of the book to take the Top 5 Strengths Access online.

Learn more about what you get from Gallup® when you take the assessment.

Clifton StrengthsFinder® is a registered trademark of Gallup, Inc.